Buick Ends 2023 as the Fastest Growing Mainstream Brand in the US, Kicks Off the New Year with a Glimpse at the Next-Gen Enclave SUV

Oshawa, Ontario (January 22, 2024) – Following a stellar 2023, today Buick is continuing its momentum into 2024 with a sneak peek at the next-generation Enclave SUV. Headlined by Buick’s signature sophisticated design language – all inspired by the Wildcat EVconcept – the Enclave is set to turn heads and continue Buick’s momentous year. With the introduction of the Enclave later this year, the brand will offer one of the freshest portfolios in the industry with a collection of all-new or significantly revamped vehicles.

“As the fastest growing mainstream brand in the industryin the US last year, 2024 promises more big things for Buick, spearheaded by the launch of the next-generation Enclave,” said Duncan Aldred, global vice president, Buick and GMC. “With this first glimpse of the next-generation Enclave, the flagship of our lineup, we’re continuing to lead with design, technology and Buick’s unique premium persona.”

The first look at the stunning new Enclave SUV follows a breakout year for Buick in 2023:

Buick sales in Canada increased 42.2% in the last year and sales are up year over year across the full Buick portfolio:

  • Envision: 9.8% increase
  • Encore GX: 42% increase
  • Enclave: 75.2% increase

The Sport Touring and Avenir trim levels continue to show strong sales across all eligible models with 35% and 40% of Buick sales respectively in 2023.

Additional details on the Buick Enclave, including available features and pricing, will be announced later this year.

Buick vehicles offer sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury. More information about Buick vehicles is available at